Altoids
Save The Tin, Man!
When the last Curiously Strong Mint has been consumed, all sorts of odds and ends can be stored in Altoids tins — buttons, coins, flathead screws — but this promotion looks to inspire consumers to craft something entirely new out of these metal empties.
Whether pop-art sculpture, remote-controlled race car, or a set of mini speakers for an MP3 player, original ‘Altoids Tinvention’ ideas can win big. It's time to Save The Tin, Man!
OVERSIZED DIE-CUT COUNTER CARD
INTERIOR PACKAGING LINER
SAVE THE TIN, MAN!
The world is waiting for your Altoids Tinvention.
For ideas and to submit your curiously strong idea, visit Altoids.com
SAVE THE TIN, MAN!
The world is waiting for your Altoids Tinvention.
For ideas and to submit your curiously strong idea, visit Altoids.com
COUNTER DISPLAY WITH HEADER CARD
PROMOTION DETAILS
Invite Altoids users to submit original ‘Altoids Tinventions' in one of several categories: Art and Design, Gadgets, etc.
Include starter ideas for Altoids Tinventions via product packaging liners, Altoids.com, and Facebook
Entry requirements include digital photos and videos of the finished project, construction details, and tools/materials list
After the submission period ends, a ‘Top Tin List' featuring the 10 most inventive, curiously strong ideas is posted
Voting takes place via Altoids.com and Facebook over a two-week period
Award ‘Tin Thousand Dollars’ to winner: $10,000 (presented in an extra large Altoids tin) and 1,000 tins of Altoids
PR / BUZZ TACTICS
Include starter ideas for Altoids Tinventions via product packaging liners, Altoids.com, and Facebook
Entry requirements include digital photos and videos of the finished project, construction details, and tools/materials list
After the submission period ends, a ‘Top Tin List' featuring the 10 most inventive, curiously strong ideas is posted
Voting takes place via Altoids.com and Facebook over a two-week period
Award ‘Tin Thousand Dollars’ to winner: $10,000 (presented in an extra large Altoids tin) and 1,000 tins of Altoids
PR / BUZZ TACTICS
Post about Altoids Tinventions on related online forums (DIY/how-to sites, gadget communities, etc.)
Create promotional flyers to distribute to schools — targeting science, art, and engineering instructors
Plan wild postings in urban areas
Once promotion ends, compile the winning plans to share with local schools, craft/hobby shops, and home improvement stores
Create promotional flyers to distribute to schools — targeting science, art, and engineering instructors
Plan wild postings in urban areas
Once promotion ends, compile the winning plans to share with local schools, craft/hobby shops, and home improvement stores
Copywriter - John Koch
Art Director - Raul Vallines
